Archive for December 29, 2010

Chiropractic Business Cards – 4 Tips For An Effective Chiropractic Business Card

It’s time for a new business card.

But this time, you know you don’t want to settle. You want eye catching, engaging, and — most of all — effective chiropractic business cards.

Good call.

Those tiny, and unassuming pieces of paper are actually one of the most overlooked sources of new business, and let’s not forget… they’re fairly inexpensive too!

So what makes great chiropratic business cards?

1. First, (obviously) your cards need to look professional. That may seem like it goes without saying, but it’s truly important. As a chiropractor your relationship with prospects and clients is built around trust. So having a visually attractive (no clip art!) design is key.

2. Second, your chiropractic business cards should do more than simply list your contact details. Think about it: Your prospects have a choice when they choose a chiropractor. Giving them some reasons to trust you, believe in your experience, know you’re gentle, appreciate your approach, and rely on your advanced, non-surgical procedures… can go a long way.

So think of your chiropractic business cards as little ads.

If you were placing an ad in the newspaper, you’d include more than your contact details, right? So do the same here. A few strong copy points, and a benefit laden tagline can help win new patients.

3. Third, the best chiropractic business cards make use the back. There are simply too many great uses for the back of your card to just leave it blank.

Need a few ideas? Think of a referral program to encourage loyal patients to share your card (a free massage with 2 referrals?). Offer diagrams for great back exercises to do at home. Highlight some interesting statistics (Did you know that x% of patients with disc problems experience relief after using an inversion table? Find out more about this breakthrough treatment at mywebsite.com/table). Offer a free report.

4. Fourth, encourage people to share your business card with others. Instead of just leaving a stack on your office counter, implement a referral system. Or when you hand them to delighted clients ask them “will you give my card to the first few people who ask how their back/neck/head is feeling?” Doing so provides a trigger that gets your chiropractic business cards into the hands of more prospects!

So next time you order new business cards follow these tips.

May doing so turn YOUR chiropractic business cards… into patient magnets!

Coping with Cheap Business Cards

A lot of people have indeed been hit hard by this recession. Most businessmen nowadays have resorted to printing cheap business cards, while others don’t have money for business card printing at all. For those lucky enough that can still print cheap business cards however, coping with cheaper looking cards can be hard. Promoting yourself and your company with less than ideal business card printing can certainly lead to fewer opportunities in business.

Do not be disheartened however. There are ways to cope with printing cheap business cards and still make them work to your business advantage. In this guide I will share with you five easy ways to cope with your cheap business cards and still maintain a good degree of competitiveness with them.

• Cheap but classy minimalist designs – Your first step in coping with cheap business cards is the design. Since you know you can’t afford a very fancy business card design, you can opt to choose those cheap but still classy minimalist style business cards. A minimalist style basically means that the design is very simple, with only a minimal amount of design elements. Typically for business cards, this means a very good black and white text layout for the card, with hardly any images. The typography of course can be tweaked for a more impressive effect but more or less that is all that you will probably see.

This style is pretty cheap to produce and many businessmen have shifted to this style of design to save money on business card printing. Since it is popularly accepted and elegant to the eyes of most, it won’t really be considered a cheap business card. So it is a great way to print cheaply but still impress people correctly.

• Presenting it with business politeness and class – Also, you can cope with your cheap business card design by delivering it with a certain kind of respectful attitude. If you display a nice and confident attitude in giving your business cards, people won’t hardly judge the business card too strongly. What will mark on their minds is the way you gave the business card. So you won’t have to worry if it looked too cheap or not.

• Adding it with other marketing prints – Of course, to maximize your distribution of your cheap business card, you can just try sliding it with other marketing prints for promotions. Since the marketing prints usually steal the show and most of the attention, the business card won’t need to be especially stunning. It will only serve as a vehicle of information for contact numbers while the marketing prints do the rest of the “impressing”.

• Getting help from friends and family – Finally, you can also give your cheap business cards to your friends, family and colleagues. You can just ask them to give your business card to people that might be interested in your business. In this way you can spread your business cards quicker while you can compensate for the cheap business card since they will be presented by a friendly person that knows and trusts the reader. That human element of trust and respect is better at impressing people and that impression can spill to the business card as your friends and family distribute yours.

Great! I hope this helps you out cope with your cheap business card. As long as you are determined, you should be able to mange your business cards correctly recession or no recession.